Designing transformative health futures

We partner with innovators to envision and realize transformative health experiences through strategic, service, and digital design

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Who we are

A global network of designers, strategists & engineers who specialize in crafting and delivering digital health and wellness products and services that challenge the status quo and raise the bar.

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We want to not only help you envision new health futures, but also achieve the disruptive change that you know our health systems desperately need. We collaborate closely with you to understand where you are now and chart a smooth journey to bridge the gap to where you want to be.

Are you ready to bridge that gap?
Book a 15-minute consultation now.

Our values

Boundlessly imagine

When it comes to rethinking health futures, the sky is not the limit—it’s just the beginning. We believe in boundless imagination, daring to envision solutions that transcend current barriers and elevate health experiences to new heights that are as inspiring as they are transformative.

Ground in data

Evidence-based data is our north star, illuminating pathways to meaningful change. By anchoring every decision in evidence and real-world insights, we ensure our designs are not just visionary but also effective and impactful.

Set new standards

Disruptive change starts with a commitment to doing better—setting standards that don’t just meet expectations but reshape them entirely. We aim to design solutions that go beyond improving the status quo to creating benchmarks for what the future of health and self-care should look like.

Co-create always

True transformation in health happens when we design together. By co-creating with patients, providers, and partners, we can go beyond siloed thinking and harness the wisdom of diverse voices to craft solutions that are not just visionary but deeply resonant.

Say goodbye to the challenge of articulating your visionary ideas. Together, we’ll bring your innovative vision to life, delivering the lasting, meaningful health system transformation that your project is destined to bring.

Let's Chat

We’re ready to bring your vision to life.
Book a 15-minute consultation now.

What we do

Strategy

We craft clear, actionable strategies that align your vision with the needs of your users, setting the foundation for impactful, future-focused health solutions.

Research

We uncover deep insights through research, turning data into meaningful understanding that shapes user-centered designs and drives better decision-making.

Design

We transform complex challenges into intuitive, seamless experiences, designing everything from innovative services to user-friendly digital platforms that put people first.

Our work

Most of our work is under NDA, but please reach out if you'd like to see any of our case studies in more detail.

Redesigning Tia Health’s Booking Experience

We helped Tia Health revamp their virtual care booking platform design, empowering Canadians to get the healthcare they need from anywhere. We delivered an improved desktop experience, an entirely new mobile experience, and two new platform features that support patients in efficiently connecting with the right provider at the right time.

Seamless Care, Anywhere

2 new feature implementations; 30% increase in booking rates post-launch of new design.

UX Design

UI Design

Prototyping

Responsive Web App

Personalized Support for UCSD Students

Willo, an innovative self-care app for UC San Diego students, supports students in navigating the university’s mental health and well-being resources. To take the app’s value proposition to the next level, we led the user research, strategic positioning and UX design for a new set of features that will raise the bar for university health apps. As these features have not yet been released, we can’t divulge them just yet, however these features will enable UC San Diego students to better understand their own mental health trends and patterns, while being provided more personalized support from the app and its resources.

Transforming Student Self-Care

UC San Diego’s first-ever student self-care app; co-designed with students

UX Design

UI Design

User Research

Strategic Design

Workshop Design & Facilitation

YourCare’s Design Puts Patients in Control

We helped WELL Health Technologies bring to life the end-to-end experience for Canada’s most innovative personal health record (PHR) that truly puts patients and their families first. Through an in-depth user research process, we built the end-to-end, UX and UI design for the FHIR-compatible, YourCare PHR platform. This progressive web app provides a modernized experience that sets itself far apart from the typical, clunky healthcare software that so many have come to expect and accept as the norm in this industry.

Power to the Patient

Holistic PHI data integration with other PHRs & EMRs, manage data for family members

UX Design

UI Design

Prototyping

Responsive Analysis

Heuristic Analysis

Usability Testing

FHIR Compatibility Design

The Future of Patient Flow Management

We helped UC San Diego Health design and launch their first-ever patient flow command centre, dubbed Mission Control. Through careful co-location of the right staff, reforming roles and descriptions, and designing intentional proactive processes, we transformed the patient flow experience at UC San Diego Health that empowers staff to make timely decisions, leading to improved patient outcomes and a more streamlined operation.

From Bottlenecks to Breakthroughs

First-ever command centre implementation for the hospital; AI-enabled processes & procedures

Service Design

Strategic Design

Discovery Research

Workshop Design & Facilitation

Our process

We ground our strategy in data, and design with boundless creativity. We design to disrupt health systems. This requires both grounded and blue sky thinking; an intentional blend of scientific methods with big-picture imagination.

Discover

Discovery is about listening & uncovering

User Research

Discovery Workshops

Interviews

Surveys

Focus Groups

Contextual Inquiry

Observations

Ethnography

Early User Testing

Define

Definition is about sense-making & understanding

Journey Mapping

Personas

Data Analysis

Causal Analysis

Ecosystem Mapping

Service Blueprinting

Validation Workshops

Design Principles

Features & Functions

UX Flows & IA

Develop

Development is about play & experimentation

UX Design

Service Design

Interviews

Ideation Sessions

Prototyping

Co-Design Workshops

Visual Design

Usability Testing

Deliver

Delivery is about implementation & transformation

UI Design

Strategic Design

Agile Development

Dev Q&A

A/B Testing

Pilot Testing

Insights Reports

Evaluation

Our Founder

Athina is a design leader with deep expertise in healthcare innovation. She holds a Bachelor's degree in Service Design from Parsons School of Design and a Master's in Design for Health from OCAD University. Athina began her career as a design researcher at Memorial Sloan-Kettering Cancer Center before joining UHN’s Healthcare Human Factors team, where she led projects like improving surgical processes, designing digital health tools for cancer education and Type 1 Diabetes, and crafting service strategies for regional health networks.

In response to the shifts of the pandemic in 2021, she founded her own design agency, working with institutions and startups such as UC San Diego Health and WELL Health Technologies to create impactful solutions that advance healthcare delivery and challenge the status quo.

See more

JMIR Publications | Co-Author & Researcher | 2023

A Web-Based Cancer Self-Management Program (I-Can Manage) Targeting Treatment Toxicities and Health Behaviors: Human-Centered Co-design Approach and Cognitive Think-Aloud Usability Testing.

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Journal of Military, Veteran and Family HealthCo-Author & Researcher | 2021

Development of design principles for a Veteran's digital health platform.

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In response to the shifts of the pandemic in 2021, she founded her own design agency, working with institutions and startups such as UC San Diego Health and WELL Health Technologies to create impactful solutions that advance healthcare delivery and challenge the status quo.

We’re ready to take your venture to new heights, are you?

Book in a free 15-minute consultation to see if we’re the right fit for you (which we are).

Let's Chat

Prefer to email? hello@aerylabs.design

The time is always now
Let's elevate health experiences, together